Franchising As an entrepreneur looking to make it in the business world, you need to ask yourself some vital questions. Do you want to start your business building and toiling from the ground and working your way up? Or do you want to leverage on a brand that has already established a brand identity? Both methods can be profitable. However, franchises are proving to be a wise choice. Franchising has its benefits. In this modern world where branding is just as important as the product, franchising is a smart choice for any business person looking for a new venture. The…

What if you invented a product, sold it as a unique item among similar, but inferior products for nine years, then suddenly found that someone else was claiming to have invented your product? You’d be pretty angry! Well, that’s exactly what’s happened to Eyal Levy, inventor of the zero-gravity bean bag, the Yogibo. Since 2009, Levy has been selling his product to millions of consumers who needed a comfortable furniture solution that didn’t look like a traditional bean bag. Then came 2018, when John Fiorentino began hawking a similar product, called the Moon Pod, and the Yogibo vs Moon Pod…