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Search engine optimization (SEO) is a strategy intended to help a website rank higher in search engines like Google. On the surface, SEO is fairly easy to understand, but there are thousands of factors that could potentially affect your ranking, and there’s always more to learn (since Google is constantly refining its search algorithm). If you wanted to become a true SEO expert, it would take several years of study and practice, but learning the basics doesn’t take nearly as long; in fact, if you’re dedicated, you can develop a strong understanding of the basics in a week or two.…

Can social media help to grow your brand? This is a popular question for many business owners who are looking to expand their brand. If trends in social media activity by brands can be trusted, you are missing out. More brands than ever before are exploring the internet, and particularly social media, as an avenue for marketing. It could be viable for your brand as well. Social media features over 3.5 billion active monthly users who are spread out across different social platforms. If the large number of followers is not attractive enough for brands, the high interest in brand…

What do you do for your customers better than anyone else? Why should anyone buy from your ecommerce store rather than the thousands of others offering wares similar to yours? Identifying your unique advantage requires giving some honest consideration to those two questions. Happily though, once you’ve answered the next three questions, the answers to those two will be evident. 1. What Are You Really Selling? Let’s say you use Shopify to sell electronics online. Taken at face value, you’re in business to sell electronics—sure. But then, so are many other people. What is it about the way you sell…