Browsing CategoryBusiness

How to go About Conducting Market Research 

Conducting market research is absolutely crucial to your business, not only should you rigorously research your industry and your product before starting out, you should also continuously test the market. People who are knowledgeable in business such as George Bardwil are fully aware of the benefits of market research and how best to go about. If you are unsure about what is happening in the marketplace then you cannot expect to be able to forge new paths or keep up with trends which will lose you business and ultimately money. Here are some methods you can employ to make strong…

Continue Reading

Starmount Store Systems Provider Acquired By Infor

Infor continues its series of acquisitions with the purchase of Starmount, a rather newcomer in the store systems provider industry. This follows acquisitions of demand management companies and supply chain networks companies. According to Charles Phillips, CEO of Infor, the move was made in order to further expand the range of services offered for business users due to increasing demands. Starmount was a Texas based company that constantly experienced a growth of over 40% per year. Among the most known of the customers we have Perry Ellis, Abecrombie & Fitch, Urban Outfitters and the Burlington Coat Factory. The acquisition is…

Continue Reading

Repairing Online Reputation When The Worst Thing Happens

Companies from all around the world work really hard to build up their reputation and try to protect the image of the company on the internet. Sooner or later, online reputation is going to be damaged by information that is negative. As this happens, acting as soon as possible is something that is really important. You want to repair the business and deal with what happened. Statistics highlight that 80 percent of the consumers will end up changing their mind in the event that there are negative articles that talk about a product/service. Damage control and reputation repair are really…

Continue Reading

Broadcast Commercials Can Be Huge for Your Small Business

What are you doing to give your small business as much recognition as possible? While there are a number of options on the table for you, one of the best ones is commercials. Before you starting to fret that a commercial or two will break your advertising/marketing budget, get the facts. In reality, you can churn out some awesome commercials and still keep your budget relatively in one piece. One of the keys is making sure you work with high quality commercial video production companies. In doing so, you will find that not only are you getting first-rate commercials, but…

Continue Reading

Web Design: Explaining Conversion Design 

Generating traffic to your website these days is essential, especially if you’re a small to medium business. What’s even more essential is converting this traffic into actual paying customers. This is where conversion focused web design comes in. Conversion design is centred around providing prospects with the best possible experience when browsing your site. This means minimizing any friction from a technical perspective, while from a marketing perspective highlighting the benefits of your product or service that solves their needs. Benefits Over Features Talking about yourself is easy, and businesses tend to do this as a lot. Boasting about their…

Continue Reading

Starting a business in KL? Here’s what you need to know

Malaysia is an exciting hub for business in Asia, and there’s never been a more exciting time to head into Kuala Lumpur to do business. If you are hoping to get set up with your business in KL you need to make sure that you’re following the correct steps. By getting set up correctly from the start you remove the risk of missing something that could potentially cost you time and money down the track. After all – if you speak to anyone who has ever taken the plunge and expanded into Asia, they could probably tell you a whole…

Continue Reading

How Effective Is CCTV?

With nearly six million security cameras, the UK is one of the most surveilled countries in the world. Some estimate that there is one camera for every 11 people in Britain. With so many cameras watching us, you would think they had to be effective. But are they? We take a look at just how effective CCTV in the UK really is. Where is CCTV in use? As we have established, CCTV cameras are absolutely everywhere. From multi storey car parks, convenience stores and large supermarkets to public buildings like schools and town halls. They can even be found in…

Continue Reading

How Does Hosted PBX work for Small Business?

Strong communication techniques are vital to any sized business. Fast, reliable communication is essential to the operation and growth of an organisation. VoIP (Voice over Internet Protocol) technology utilises the internet as a means of transmitting a phone call, rather to the traditional PSTN, ISDN lines where calls are sent over a network of copper wires. When referring to VoIP many companies also use other terms such as ‘SIP’, ‘Virtual Phone’, ‘Net Phone’, ‘Cloud based phone systems’, ‘Hosted PBX & ‘IP telephony’. Many smaller businesses have struggled with their understanding of VoIP. Their concerns of this new technology means it…

Continue Reading

Eating Healthy While Traveling for Business

Photo by CC user Unsplash on Pixabay Traveling for business can be one of the easiest ways to stray from your habit of healthy eating. The combination of long hours and opportunities to eat out can make it almost impossible to stick to healthy choices. However, with a little bit of planning and willpower, you’ll be able to make it through your business trip without reverting to square one.   Avoid Airport Food    As soon as you walk in an airport, you’re bombarded with all kinds of food choices, from greasy burgers to sugary coffee drinks. To avoid the temptation…

Continue Reading

How to use videos to improve brand visibility on the web

Photo by CC user Mike1024 on Wikipedia.org Learning how to use videos to improve brand visibility has been a key strategy for online business success ever since there was a need to compete for an audience. Before we talk about how to use videos to improve online presence we need to talk about how to make a good online video. For purposes of better imagery, we shall use online sports betting as the type of business we want to promote. If you are a fan of online casinos, you may visit casino pokies online to see how betting sites create videos…

Continue Reading