What are you doing to give your small business as much recognition as possible?
While there are a number of options on the table for you, one of the best ones is commercials.
Before you starting to fret that a commercial or two will break your advertising/marketing budget, get the facts.
In reality, you can churn out some awesome commercials and still keep your budget relatively in one piece.
One of the keys is making sure you work with high quality commercial video production companies.
In doing so, you will find that not only are you getting first-rate commercials, but your business should pick up in turn.
Go with the Pros to Picture More Customers
So that you can give your brand some more pop, first consider how you will go about finding the best commercial video production companies to work with.
While word-of-mouth referrals still work in many cases, turning to the Internet is a great way for you to see who is out there.
You may discover that there is a commercial video production business literally right in your own backyard. Even if there isn’t, you are more than likely to have one relatively close to your base of operations.
Use the worldwide web to research any of the companies you consider doing business with.
Look to see not only what they offer, but how long they have been in the business, what their prices look like, what level of customer service they appear to offer, and the background of their staff members.
Once you have locked on to a commercial video production provider, the next task is working together to see what kind of message you want to send consumers.
If your small business is relatively new to the area, a short but successful introduction of the products and/or services you offer is a good start.
Unless you are a one-person show, try and include a few team members in the commercial. Most consumers like to see people in their commercials, especially happy people. Simply put, don’t put (and never force) any employees in a commercial that are not exactly outgoing. You want happy folks spreading your brand’s message.
Reintroductions and Introductions
In the event your small business has been around for a number of years, there is a very good chance many in the community are familiar with you (except of course newcomers to the area).
That said you have to keep in mind that those newcomers may very well know little to nothing about your brand, so an introduction is of course in order.
As for those who are well aware of your business, how do you keep the commercials fresh and of interest?
In working with companies whose job is to shoot business commercials, leave the production process to them. Yes, you should certainly have a say in what will be said and pictured, but let the pros craft the message as they see fit to best capture the attention of your audience.
It is also important to have a general idea of the demographics you are going after with each and every commercial you put out there.
For example, if your business revolves around children’s products, don’t automatically assume that senior citizens will have little to no interest in the ads.
Keep in mind that many of those senior citizens are grandparents or have friends who are grandparents, so the commercial showing children playing with toys will still resonate with many of those older folks.
Finally, make sure you keep an open ear and eye to what public feedback you receive from any commercials you put out there.
One of the ways to go about this is by being in-tune with social media.
By being active on sites such as Facebook, Twitter, Instagram and others, you can hear some of the feedback from consumers to each and every commercial you advertise.
Also leave open the option of engaging in conversation with consumers regarding your commercial ventures. This gives the consumer more reason to want to keep your brand name in his or her mind.
With that being the case, are you ready to broadcast some commercials depicting your brand?