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How to Market Something that Is Readily Available for Free Elsewhere

For Thomas M Rollins teaching was never something he had a great deal of patience for. It is quite strange, therefore, that he ended up developing the Great Courses, a library of pre-recorded lectures spanning subjects from The Art of Critical Decision Making to the history of the Vikings. And it is surprising that these courses are delivered by the world’s greatest professors. Founding the Great Courses The story of the Great Courses is a very interesting one. Legend has it that Thomas Rollins, then a law student at Harvard, had been unable to study for a major examination. He…

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5 Ways To Enhance Your Next Pop-Up Event

You’ve probably heard about a hot marketing trend called pop-up events. These are temporary stores or parties designed to generate buzz and grow your business. Pop-ups allow you to test new markets and merchandise. They’re also an effective way to and promote a new brand, or refresh an established business. You’ll need to invest some time and marketing dollars into your pop-ups. Here are five ways to enhance your next pop-up event for better profits. 1. Set a Goal and Track Your Spending Nothing takes the fun out of a pop-up event like overspending and zero revenue. Although you’re the…

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The Essential Components You should Know for the Successful Distribution of Your Flyers

There are many reasons you should allocate a good portion of your marketing campaign to creating and distributing flyers – flyers are a time-tested way of communicating with your target market, and despite all the newer and technologically-driven methods in this digital age, research shows that flyers, just like pop up banners and personalised banners, still offer a very high return on investment. Of course, like every part of your campaign, the flyer operation needs to be deliberate, thought out, and with a specific purpose in mind. Not only should you consider the design and printing of your flyers well,…

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How to decide Which Van is Best For Your Business

If you run a business which requires the use of a van, you will understand just how necessary it is to make sure that you regularly update your vehicle or vehicles and ensure that they are running effectively. When the time comes to pick up a new van, before you head to your nearest Ford van dealer or part with any money for the perfect new van which you may have seen, there are many things that you will need to consider. In order to ensure that you get the perfect van for your business, here are some tips on how…

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Looking Inward: 6 Ways to Better Understand Your Business’ Strengths and Weaknesses

(Image source: www.pixabay.com) There’s one question that you always need to ask yourself when it comes to your business, and that question is: am I being too soft? When assessing your business, you may find yourself looking through the lens of rose coloured glasses. You might be quick to outline the strengths of your enterprise, but how about its weaknesses? You may not be as honest as you need to be. Perhaps your work is too close your heart, and you cannot separate yourself enough from it to allow a clear picture? However, not being able to assess your business…

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What a Business Travel Management System Provides for your Corporate Travel Needs

With business travel becoming a part of everyday life for most companies, it’s becoming increasingly important that employers get it right. With employees having to spend their time in airports, lonely hotel rooms, dealing with jet lag and new destinations for designated periods of time, it’s something that needs to be made as stress free and comfortable as possible in order to keep employees happy. One of the best ways to do this is by using a business travel management system, here’s why: A 24-hour Service Booking your business travel using a business travel management system like the one provided…

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Top Masters Degrees That Can Help You Secure a Better Future

For most of us, a master’s degree is an investment. Since it is seen as an investment, the value of the degree depends highly on the return it produces, whether it is in the form of a raise or a promotion, or a whole new career entirely. While experts believe that there is no better time to pursue a master’s degree than right now, it is clear that not all degrees are created equal. Choosing the right master’s degree to pursue is important, especially if you want to make the most out of your investment in education. Here are the…

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Why is Your Job Search Sputtering?

Searching for a new job can at times be like going to the dentist. Not only are you fraught with anxiety, but the pain during the process can seem unbearable. With that in mind, why is it that your job search seems to be sputtering? For millions of Americans in such a position, the hunt for a job is far from fun. In fact, some will tell you it is one of the worst things they go through. To get your job search back on track, make sure you are doing all the necessary steps to do so. If you…

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3 Easy Ways to Improve Your Delivery Service

Make no mistake; the ever-growing army of small businesses in the UK continue to serve as a dominant economic engine.  There were 5.4 million businesses in the private sector at the beginning of 2015, for example, and this represents an incredible increase of 1.9 million since the turn of the century. Many of these ventures compete in similar sectors, and this means that there is an intense level of competition where even small differences can prove significant.  For product-oriented businesses, improving the delivery service that they offer represents an excellent way of increasing their market share. Here are three steps that can help…

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