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Many entrepreneurs dream of creating highly profitable business ideas and building companies that go on to be very successful. However, despite the fact that so many people dream of startup success, roughly 50 percent of all startups fail within the first five years. Because there is such a high failure rate for new companies, it is helpful for entrepreneurs to understand why some companies obtain success where others fail. Here are 5 lessons learned from some of the most successful startups of all time. Even the oldest and most established industries can be disrupted Uber, the ride-sharing giant perfectly demonstrated…

There are circumstances under which pay-per click advertising will serve you better if you target specific areas rather than going with a wide campaign. If you’re selling ebooks for example, you might sometimes want to focus your efforts on a particular region—particularly if the subject matter of the book is more relevant to a certain area or community. There are a number of other advantages to taking this approach as well. Here’s a short list of reasons why you might want to geo-target your PPC campaigns. Optimize Your Spend If you’re thinking this strategically, you probably already know pay-per click…

Did you know that one in six Australians want to start their own business? It’s not a surprising figure – there are many perks to owning a business. While it may be hard work, you can get to a point where the money just rolls in for minimal effort. Also, being your own boss is an exciting prospect. No more getting told what to do! What’s not to like? Purchasing a franchise can be a great way to begin in the business world. You can have the backing of a national brand and a guaranteed market all for a fee.…

When you consider what business marketing is, you’re likely to find your mind boggles. For small business owners, thorough and good marketing seems unattainable. However, it is possible to market on a smaller scale without having to spend the big bucks. It simply means that you have to learn how to be creative with your resources, stretching them to new limits. This is something Sebastian Greenwood specializes in. Small Business Marketing According to Sebastian Greenwood There are many ways in which you can market a business. Naturally, there are the traditional outlets such as television, radio, and print. These have…