See How Today’s News Impacts Your Business


In the business world, there are some running companies able to tell you pretty much all that is happening in the world.

On the other hand, there are those business owners essentially going around without a clue as to what is taking place here and worldwide on a daily basis.

That said how much would you say your employees know about the world going on around them?

While how they do their jobs on the clock for you is of the utmost importance, having some knowledge of worldwide events certainly can’t hurt them. That is especially true when it comes down to improving the lives of your customers.

By knowing things like the overall economy, what products and services are selling best, and how companies here and abroad are best-serving customers, you and your team can benefit. Most importantly, your customers will ultimately be the winners from the improved service you provide them.

With that being the case, having a more in-tune staff can be one of the goals you shoot for in 2017.

Turning to Experts in Their Fields

As a business owner, you know (at least you should) that what is happening in the news world can have a profound impact on your business sooner rather than later.

That being the case, it would behoove you to consider having expert public speakers in to talk in front of your employees. By doing so, you give those workers not as adept at following everyday news a chance to be better informed.

When you opt for a public speaker such as Mika Brzezinski, you get someone with years in the news business, experience that can be beneficial to your team.

Such experience can be shown when she or others like her speak to your staff in terms of:

  • Working together – Given Brzezinski is the co-host of an award-winning morning television show, she can talk to your employees about how working with others on a daily basis involves both effort and patience. The effort comes in knowing that you need to have team players at your company in order for everyone (you included) to be successful. Without that team approach, your brand can suffer and be gone sooner rather than later. Teamwork in the office should always be one of the top priorities of the day. When you consider hiring new talent, make sure they understand how important teamwork truly is;
  • Knowing your surroundings – While you do not have to necessarily be a news junkie to be a good employee, knowing what is going on in the world around you certainly does not hurt. For example, if you follow nationwide economic reports and see that millions of consumers are struggling just to make a go of it every day, you are likely more inclined to work with them. One instance would be if you are a customer service rep for a health insurance company. With millions of Americans finding it difficult to pay for coverage on a monthly basis, you may very well be a little more sympathetic when consumers call in with questions and even problems regarding their health insurance plans.

Hiring the Top Public Speakers

So that you can bring in the best public speakers to talk to your team, take some time and do your research.

There are companies out there representing well-known and maybe the not so well-known speakers, speakers with a story to tell.

Do some Google searches to see which speakers might best connect with your employees. From getting their message through to providing a little humor to keep your team interested in their stories, find those men and women that will successfully deliver their respective messages.

That story can ultimately translate into how your staff can improve upon its efforts to make your brand the best it can be. Part of that brand success of course involves doing all you can for your customers. From avoiding daily distractions in the workplace to solving customer problems in as short as time as possible, there are always areas your workers can improve upon.

If you’re ready to find some public speakers to address your staff, finding those with knowledge of what is going on in the world is a great place to start.

When all is said and done, the news may be that your team will do an even better job of making your business a success.