There are many reasons you should allocate a good portion of your marketing campaign to creating and distributing flyers – flyers are a time-tested way of communicating with your target market, and despite all the newer and technologically-driven methods in this digital age, research shows that flyers, just like pop up banners and personalised banners, still offer a very high return on investment. Of course, like every part of your campaign, the flyer operation needs to be deliberate, thought out, and with a specific purpose in mind. Not only should you consider the design and printing of your flyers well,…