Oslo is the largest city and capital of Norway located in the Nordic region of Scandinavia. While most people might just think “freezing” when they think of Norway, believe it or not, Oslo has been ranked one of the most livable cities in the entire world. It showcases a big international student population, beautiful architecture, tranquil surrounding nature, a pumping nightlife and much more.

So, sounds like a pretty legit place to study, especially grad school, right? Yeup!

BI Norwegian Business School has crafted one of the coolest PR campaigns I’ve ever seen and they’re going to select one lucky student to essentially be the most popular person in Oslo, for real!

Check out this video if you don’t believe me:

Imagine having your face and interests posted all over Oslo on billboards, in magazines, having everyone in your school friend request you, everyone knowing how to pronounce your name correctly, your name branded on a beverage, a national TV commercial, etc. This is all going to happen for one lucky person and I don’t see how that person wouldn’t be the most popular person on campus, heck, the city! BI Business School has named the campaign, “A Flying Start” which is a pretty good fit given what the school plans to do for the one person who wins.

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BI Business School is very renowned, diverse and holds many major accreditations. Currently, there are more than 1800 students from an impressive 106 different countries making it one of the most diverse on the earth.