The Chase Rubin Twitter advertising guide

Back in its first year of operation, Twitter only had some 70,000 people using it. Now, that number has skyrocketed, with this becoming one of the most successful social networks.

If one were to probe deeper into Twitter, it would soon become apparent that this isn’t just a social network though. It’s also an advertising powerhouse.

It’s a platform which allows users to be targeted to really specific levels; for example, you could target people who have just had a payday, work for the FBI or anything else equally as ridiculous. This is completely above board as well; you don’t need to feel you are scamming users or making them victims – this is all part of how Twitter works and it’s completely safe to do so.

Following on from the above, we are now going to embark on our Chase Rubin Twitter guide to advertising. This will hopefully unearth some tips which can help your company get the best out of this platform.

Make the most of Twitter cards

If you are going down the Twitter advertising route, Twitter cards are an absolute must. The standard ad will just contain basic text, when you turn to a card suddenly a wealth of possibilities open up. In short, if you don’t use Twitter cards, you are acting as a fraud for your company – you’re losing out big time.

When we talk about these possibilities, we’re referring to media, pictures and just basically features to make your advert a lot more enticing to click on.

Avoid generic hashtags

The beauty of the Twitter advertising platform is that they do all of the targeting for you. Whilst it might be tempting to insert as many hashtags into your advert to take advantage, this is completely needless.

All that will be achieved here is wasting your valuable characters.

If you do want to press forward with hashtags, simply use your own. Don’t waste your time with generic ones.

Be wary of targeting on mobile

The fact that over 80% of all of the revenue from this platform is derived from mobile devices should tell you everything that you need to know about its importance.

If your website or service isn’t suitable for mobile, it’s absolutely essential to exclude this when you set up your targeting. At the same time, understand that without this mobile traffic, you will be losing out significantly.

Get to grips with your reports

It’s all very well setting up a game-changing campaign, but if you don’t know how to track it all of this will be for nothing.

For example, in the metrics dashboard, you will be presented with clicks and website traffic. If you report to your company the clicks that are being received, you will be effectively acting as a fraud. This isn’t necessarily the clicks to your website; it includes all clicks on the Tweet and images – regardless if they find their way to your website at all.

It’s little points like this which need to be understood in order to get the best out of your campaign.