According to recent research by Forrester, the vast majority of people prefer to use self-service options when it comes to getting help from companies. Almost three-quarters of consumers would rather visit a website, social media page, or use an application than pick up the phone. Why is this? Why do customers loathe calling you, even if they can get answers faster or a more favorable resolution to their problem? Several recent viral videos and recordings provide some clues, as they show customers dealing with phone representatives who seem clueless at best and combative at worst, but such extreme examples are…
How to Guarantee Your Customers Won’t Hate Calling You








