Browsing CategoryBusiness

What Is the Link Between Pay Per Click Management and Website Traffic?

Pay per click, or PPC, is a very effective form of internet marketing, enabling your site to be listed on the first page of the search engine and getting you found by your customers. Working together with a good PPC management company will enable you to get an excellent rating through organic searches. However, PPC is expensive and only if it is managed properly will you be able to see a return on investment. How PPC Drives Traffic If used appropriately, it doesn’t cost you anything and enables you to run at a profit. However, if not used properly, it…

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Doing Business on the Go

What separates your business from your competitors? Any trouble answering that question could prove costly to your business as you move along into 2017. There should be a number of defining characteristics that allows your brand to set itself apart from the competition. If it can’t do that, the prospects of a long and healthy business run can be called into question. That said one of your primary focuses should be on making sure you make it easy for customers to do business with you, including when you are on the road. Whether you are attending trade shows, conferences, community…

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It’s Official: Cybercrime is the Second Largest National Threat

cybercrime

President Calvin Coolidge famously observed that “the chief business of the American people is business.” In that vein, any cybercrime threat to American business is legitimately a national security threat. The magnitude of that threat is open to debate, but at least one former White House official believes that cybercrime is “the greatest threat to our national security, over terrorism.” Businesses may not be able to stop cybercrime, but they can protect themselves from the financial losses that result from breaches of their information with cyber security liability insurance. One constant trend in cybercrime is that as organizations have implemented…

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Use Project Management Apps to Improve Communication

American employees spend nearly three hours every week dealing with conflict. These disagreements can significantly lower employees’ morale and productivity. They’re also detrimental to a company’s bottom line, costing U.S. companies approximately $359 billion every year. No one wins when a workplace is in conflict. Take these steps to minimize disagreements in your office. Image via Flickr by Michigan Municipal League (MML) Miscommunication is at the root of many workplace conflicts. Working with colleagues on common projects provides the ideal breeding ground for these communication problems. For example, according to AtTask research, 64 percent of employees say that confusion about who…

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Tips for College Grads

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Fresh out of college and wondering what you should know in order to make sure your plans go smoothly? Check out our tips for college grads to know what recent graduates need to do to get their careers and live going. Get to Know Your Professional In college you likely acted pretty much the same at the gym, in class, and at a party. There is nothing wrong with being yourself but if you are trying to make it in the professional world, you will need to make sure you have a professional side. This means clothes that not only suitable for…

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Why Do You Need to Optimize Your Website?

Have you ever wondered what the big deal is about search engine optimization (SEO)? Everybody seems to be talking about it, and you only have to open up a single website to be confronted with it, even unwittingly so. However, very few of us truly understand what SEO is, and why we need it. Luckily, that is where a good SEO company comes in, as they can make sure your website takes your business to the next level. What Is Search Engine Optimization? If you have a website that looks absolutely beautiful, you have only completed half the battle. Because…

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How to Plan a Work Christmas Party Everybody Will Love

Image source: Shutterstock If you’ve been delegated the job of organising the work Christmas party this year, fear not! Although this might seem like a job you’d rather avoid, this is actually your chance to organise a fun and memorable get together for your hard working colleagues or employees at year’s end. So you don’t miss a beat this festive season, we’ve put together an easy to follow guide on how to plan a work Christmas party that everybody will love. Start planning early The earlier you begin to plan, the more smoothly the planning process will flow. Start planning…

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Before You Launch: Be Prepared to Address Common Startup Problems

With the job market and the economy changing rapidly, particularly in the United States, the days of decades-long loyal service to one company are drawing to a close. The truth is, the job market began to shift away from that trend many years ago. So it’s no surprise that more people are becoming independent contractors or are starting their own businesses outright. The decision to become an entrepreneur is driven by many factors besides earnings potential. A creative drive, a genuine desire to help others or greater freedom and control in one’s life are often significant motivators. However, without careful…

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How private equity firms play to their strengths with specialization

If one were to scrutinize the private equity industry, something would become blatantly apparent. The vast majority of firms specialize in particular industries; and this looks unlikely to change. Of course, we should perhaps drill-down into this term before we embark on the remainder of this article. Specialization doesn’t necessarily mean that a company will only invest in one market. While this might be the case for small PE firms, for larger ones it could just mean that they have lots of industries, but happen to have lots of businesses within these industries. In other words, it’s quite a relative…

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The Not-so-Taxing Facts on the Oil Industry

To many, the oil industry is regarded as one which is riddled with profits. We’re not going to argue this – it’s one of the most lucrative around and if an investor is able to get involved, the chances of high profits are much higher when compared to other industries. However, forgetting the high profits for a minute, there’s another reason why the oil industry is providing so tempting for investors around the country. This is one of the few industries which offers umpteen tax benefits to the investor. In fact, it almost feels as though the authorities are attempting…

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