Browsing CategoryBusiness

5 Reasons Why Your Small Business Needs a Website

Don’t fall into the trap of thinking your small business doesn’t need a website. It does. Every business does. You may be a mom-and-pop shop or a mom or pop shop, but you still need to market your venture on the Web. The first reason why is because you will not keep up with your competition if you don’t vie for customers in cyberspace. Here are four additional things to consider. 1. Your Demographic Is Millennials No matter what you sell or what your service is, your demographic is the millennial generation. Millennials make up more of the population, and…

How Politics Can Propel or Stunt Business Growth

2016 has been an unusually bleak year. The U.S. presidential election showed the political fissures within the Republican and Democratic parties, and Trump’s shocking win has divided the country. On one side you have supporters chanting “Make America Great Again,” and on the other you have activists marching with signs that read “Dump Trump,” and other colorful slogans. What does this vitriolic political climate mean for small business? Well, it depends on your customer base. Should your business take a political stance, or should you keep mum until you’re called out onto the floor? Will the political stance your company…

How to Train Large Groups Remotely

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Staff training is an important part of building a strong team, especially with the abundance of new and changing technology in the work place such as video conferencing for large groups with BlueJeans software. But training remote teams is a little more difficult if you can’t be in the same room as them, especially if you need to train large groups of people all at once. Yet their training is more important as they will need to work independently rather than in an office with a supervisor and surrounded by people. You also don’t want to be repeating yourself over…

How To Improve Boardroom Document Security

A board of directors reviews and discusses some of the most sensitive information that any organization has, whether it’s loan approvals, Merger & Acquisition plans, or reviews of the executives. However, as some of the most senior members of the organization, they are busy juggling multiple responsibilities and many are either too busy to worry excessively about issues like security or assume that they can rely on the IT department to guarantee the confidentiality of sensitive documents. Unfortunately, security doesn’t quite work that way; breaches are often the result of human error, such as opening email attachments on public WiFi…

ORM – What Is It and Why Is It So Important?

ORM, or online reputation management, is a strategic process whereby your reputation is monitored at all time, with the goal of making sure negative comments are pushed down the search engine results, and positive comments are pushed up. The rate of growth in demand for the services of a good online reputation management company is one in the fastest in the world. In fact, between 2009 and 2010 alone, there was a 40% growth in the market, being valued at around $200 million.

See How Today’s News Impacts Your Business

By knowing things like the overall economy, what products and services are selling best, and how companies here and abroad are best-serving customers, you and your team can benefit. Most importantly, your customers will ultimately be the winners from the improved service you provide them. With that being the case, having a more in-tune staff can be one of the goals you shoot for in 2017. If you’re ready to find some public speakers to address your staff, finding those with knowledge of what is going on in the world is a great place to start.

Distracted? 5 Tips for a Productive, Distraction-Free Workday

One of the biggest challenges of working for yourself is resisting distractions. It is very easy to become distracted, and then the work doesn’t get done, Every minute spent on distractions is a minute away from what’s really important: producing excellent work, meeting deadlines, acquiring new clients, improving your cash flow, and just generally running your business. In isolation, each of these five tips can help move the needle. Together, they could just turn you into a production machine.

Crowdfunding: When Giving Feels Good

It’s called “crowdfunding.” It refers to creating a campaign online to raise money. It reverses the usual way to raise money. Instead of soliciting big donations from a few select investors, it appeals to average people, your friends and contacts, for whatever amounts they can contribute. Why raise money through crowdfunding? It began as a way to raise money for businesses, a way a startup might use an online app to raise money for equipment, legal costs, furniture, or other capital assets or expenditures. You create a funding campaign and distribute it to your social network friends, urging them to…