Starting a blog is fairly straightforward and can be used for personal or business use. A blog is a way of sharing unique content, which is relevant to your readers and can be a platform they can continuously refer to for new posts. Users create blogs for a range of reasons but it’s hard to have your blog noticed, without the help of SEO. Search engine optimisation is a practice used to help increase a websites search visibility, drive traffic to your site and help build a relevant audience who are interested in your content. If you have a blog for personal use or for your business and aren’t achieving the results you’d like, this simple guide may point out some of the areas you may be missing out on and can hopefully benefit your blog.

With the correct research and knowledge, there are some areas of SEO which you can carry out yourself, especially if your blog is personal to you. If your blog is used for your business and you want to improve your company’s overall search visibility, then you may want to consider working with a search marketing agency, like Click Consult. When using SEO for the purpose of a business, it’s best to seek professional help so you can achieve the best results possible.

The use of links

Your backlink profile is one of the best ways to increase your search visibility and domain authority, if that’s one of your objectives. The best way to obtain backlinks is to build relationships with other bloggers and websites so you can ask whether or not they are willing to share some of your content. If your site was to gain a backlink from another relevant, authoritative site, then Google will see your site in a positive light. As well as external links, it’s also important to include internal links within your posts. By doing this, users reading your content can click on any internal links you may have and be directed to another post on your blog. This process will keep visitors on your site and will also show them that quality content runs throughout your website.

Keywords & tags

The way in which you use keywords and tags within your content is important and helps towards your search rankings. In order to bring more relevant traffic to your site, you want to appear in the SERP’s for your target audience. One way of doing this is by strategically picking keywords and tags that can help you rank as high as possible on search engines like Google. When it comes to sharing content on your site, it’s important you attach relevant tags to the article, to help you achieve the same results that keywords do. Using keywords and tags are just two of the easier ways you can implement SEO on your blog. Essentially it’s a simple task that can have a big impact on your search visibility.

Why SEO?

There are other ways in which you can increase your websites search visibility but SEO is the process which carries the most benefits for this task. As we’ve previously mentioned, some areas of SEO are fairly easy to implement and can be done by yourself; however some are more complex and will need professional help. If you use your blog for personal use then it’s ideal to teach yourself how SEO works and the results it can achieve, but if you believe the task involves at a lot more strategic work, then it’s best to work alongside a search marketing agency.