Consumer is a king. This old adage holds true for every business out there, irrespective of industry. Thus, effective client communication is crucial to cater the best possible service to them. And if your clients are happy, your business is in luck. Word of the mouth marketing is the most rewarding thing for any business and it’s only possible when you have a long line of pleased customers. Smooth, flawless and courteous client communication plays a key role here. It helps to avoid unwanted misunderstandings and also renders a respectable edge to your brand.

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The post below offers a brief on smart client communication to make it big with your business.

Be flexible with communication channels

Different clients may have different preferences with communication. Some would prefer communication over email while some will be more comfortable with a telephonic conversation. If you are dealing with international clients, video calling will be the best solution. It’s advised to record your live video calls with clients especially when you are discussing a major deal. But how to record a live stream? Well, you will find live streaming video recorder program today such as Movavi Screen Recorder. Movavi is an internationally reputed software developer and its Screen Recorder has earned rave reviews internationally. The screen recorder can record all kinds of live streaming videos & videos, take desktop screencasts as well as edit & convert the recordings.

The bottom-line is you have to be flexible with multiple communication channels so that your clients can choose a one as per their preferences.

Be friendly yet professional & courteous

Being “professional” doesn’t mean being overtly cold always. Your tone and body language should be friendly, engaging yet courteous. Now, you shouldn’t certainly backslap your clients as you do with your buddies. But don’t be so rigid that clients find it uncomfortable to discuss their needs with you freely.

Do your homework

If possible, try to know major details about your client before you set out for your first ever meeting. It’s not that easy for B2C businesses but B2B businesses should absolutely follow it. Search online, check their LinkedIn profiles, read their blogs and so on. Try to gather a fair idea on the personality, career, expertise and needs of your client. These details will help you to pitch your idea and brand in the most complementing way to your client’s specific needs.

Be an active listener

You have to extend ample room to your clients to make them state their needs, expectations and concerns freely. It’s really insensible and impolite to interrupt your client midway. Even if he is saying something wrong and you know things better – you should still wait. Let him finish and then, very politely, point out the faulty areas.

Ask questions

Make sure to ask questions, if you are having confusion on a certain thing. Nothing is more frustrating that losing out on a smashing deal due to misunderstanding. So, always ask questions when you are unsure of something. In fact, any sensible client will appreciate your effort to attain an extensive idea of his project to ensure the best and most flawless delivery.

Be graceful with “No”

You may not always comply with everything that your client wants. And you have to say “No” in certain cases. But don’t throw the word directly. Rather be polite with your refusal and wind it up with a promise to serve him better in some other more conducive situation. For example, let’s say your new client wants you to complete a new project in the coming 3 days. But you are already stuck with previous projects and in no way you can deliver him in such a packed schedule. So, instead of saying “No, I can’t do it”, it’s better to reframe it as – “Sorry, I am afraid it won’t be possible within 3 days but I shall definitely get back to you within 7 days.” Just one thing, make sure to make reasonable promises.

Final words

Don’t use too much of technical jargon. Try to understand the persona and body language of your client and adjust your behavior accordingly. Make them feel a part of your business family where they can always expect careful, detailed and best service.