There are many reasons you should allocate a good portion of your marketing campaign to creating and distributing flyers – flyers are a time-tested way of communicating with your target market, and despite all the newer and technologically-driven methods in this digital age, research shows that flyers, just like pop up banners and personalised banners, still offer a very high return on investment.
Of course, like every part of your campaign, the flyer operation needs to be deliberate, thought out, and with a specific purpose in mind. Not only should you consider the design and printing of your flyers well, it’s crucial that they are handed out in the proper way. Here are the essential components you should know for the successful distribution of your flyers.
Demographic understanding
There’s no easy way to handle this; it requires research and vast amounts of data analysis before you understand what your target demographic is all about. This, however, is necessary to ensure your flyers end up in the right hands and you don’t waste valuable resources targeting the wrong group or donating your flyers to an audience that simply isn’t interested. Find out what your target demographic likes, and find out where you can locate them.
Professional design
Your audience usually makes up their mind in the first few seconds whether your flyer is actually worth reading or not – it therefore needs to be captivating and exciting. You also have limited space to make your message clear. If you don’t have the right designer skills, consult a professional; those with experience truly are worth the small investment.
Timing is important
Time your campaign for maximum impact. You’re not going to sell a spring collection in summer, and neither are you going to sell many tickets to a concert only a day or two before the event. Timing is important.
Think outside the box
If you’ve run marketing campaigns for your business before, revisit them and see how you can improve. Do something new; think outside the box.
Some simple strategies
Here are some simple strategies that can greatly help your distribution efforts:
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Newspaper vendors – they do their rounds anyway, so use them.
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Distribution companies – they understand what is required and have a professional approach.
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Mailing lists – some advertising companies can provide you with a specific customer data base.
To set up great flyer campaign, you need not be a genius – but you do need to go through the motions of doing due diligence and careful resource to optimise your return on investment. The flyers printing campaign offers many benefits, not in the least that your success is measureable and your rate of return can easily be analysed for areas of improvement for future projects. Your step-by-step, planned approach is surely going to make your marketing team proud and leave your sales force happy indeed.
Image attributed to David Castillo Dominici/FreeDigitalPhotos.net