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One of the toughest battles for any small business can be in the field of marketing. It can be tough to compete with larger corporations and their vast advertising budget, but it is often the personal touch and the extra ingenuity that can make all the difference. Should those marketing efforts be directed through traditional channels, such as flyers, taking out ads in local papers, press releases, and customer surveys, or should the new digital possibilities of online advertising, website promotion and social media be exploited? There are pros and cons to both approaches, and small businesses would be well…

If asked, most of us would agree that having a job one loves is anyone’s dream come true. Often, our dream job eludes us for one simple reason – a need for further education. For those desiring a career in events management, an events management degree qualification could be the key to success. Courses in events management are varied and interesting. Over a period of six terms, subjects covered in an extensive events management degree curriculum. The field requires a vast skill set, which includes: management skills; accounting, financial, and strategic management; events design; human resource management; marketing; hospitality; and…

More and more people are turning to blogging as means of growing their business or personal image. It’s easy to start, accessible by the general public, and, best of all, it can be free (although the option to pay is there). All you really need is an Internet connection and something to say or promote. However, there are simple techniques to get your message seen by larger groups of people, in shorter amounts of time. Moreover, there are ways you can encourage would-be readers to pay close attention, and be personally affected by your words. Getting to this stage is…