Marketing has become increasingly important to the bottom line of a business. The more effective a marketing strategy is, the greater chances organizations have of increasing their profits and building their audiences. Yet with the increase in startups launched every year and the continuing discoveries of new marketing mediums, standing out from the competition means going beyond the basics. Through the implementation of unique concepts such as these to be discussed below, small businesses have an increased opportunity to stand out  and beat out the competition. Record Live Social media platforms have created a more personal approach and platform for…

January can be a tricky month to navigate financially. We all enjoy the frivolities of the festive period that comes before, spending on gifts, food and nights out on top of our normal monthly outgoings. So, when January hits, many of us struggle to stretch our pay checks to cover the month. Here, we set out some useful tips that will help you to financially survive this January. Set a Budget If you’re worried about your finances this month, setting a budget will keep your spending on track and stop you purchasing things you can’t afford. Start off by calculating…

If you’re planning a safari trip in the near future, the chances are that you’ll have considered combining this with a beach holiday. This is a tried-and-tested combination for overseas travellers, who like to visit beaches either as a way of recovering from their safari excursions or refuelling ahead of a great outdoors adventure. With a vast array of majestic beaches to choose from, here we take a brief look at some of the best African beach safari experiences available- just remember to follow our travel planning guide! East Africa for a Once in a Lifetime Experience If you’re only…

We try our best to keep our commitments in life but sometimes life actually gets in the way. With our busy schedules and more responsibilities piling up, we can barely make time for the things that must be done and we have little or no time to care for ourselves. These circumstances can often create an unhealthy situation for many of us where we are so dedicated to our schedule that we do not do the necessary things we need to keep ourselves healthy. Falling out of good health is easy and can happen very quickly. A few months of…

Beach erosion is one of the greatest threats to wildlife, properties and infrastructure along our coastlines. Thanks to a combination of storms, flooding, strong wave action, rising sea levels and human activity our precious beaches are wearing away faster than ever before. So, what exactly are the effects of these weathering forces and how can we prevent them from damaging our coastlines even more? Another question to be answered is what is beach erosion control? And how successful can it be at tackling this threat to some of our most beautiful landscapes? What causes beach erosion? Beaches across the globe rely…

People tend to think of happiness as a natural byproduct of some achievement—like landing a successful career or reaching peak physical fitness. But in reality, our happiness (or unhappiness) tends to be more closely associated with the quality and nature of our relationships. Having a successful Community can mean a number of things, like having close relationships with your family members, having a loving partner, or having multiple friends you could call on for help if and when you need it. But one of the most important institutions for a thriving social life is community—having a group of somewhat like-minded…

There’s nothing like hitting the open road and traveling by vehicle with your group, from one destination to another. Every mile you travel is the opportunity to learn something, get in touch with nature, and bond better with your group. Perhaps you are the member of a sports team, a church or social group, or class. Are you seeking to travel with your extended family? No matter the group or group size, road trip is a great opportunity for your group. If you have been given a responsibility for planning a road trip and you are the type of person…

planning

Many people are now planning to travel, but there many things to take into account before just jetting off. Here we cover some tips in order for you to be prepared, and have a safe and successful trip. 1) Documents The most important part of the planning process is making sure you get all your documents in order, prior to travelling. This starts with a passport, which most of us will already have. However if you have not it can take at least four to six weeks from the time of application for this to be received. Therefore this should…

Are you eager to grow your client base and spread the word regarding your services and products? Are you wondering if you even need to bother with marketing programs when you’re on a shoestring budget? The answer is yes. It’s riskier financially for businesses not to market. Also, there are so many ideas for marketing that are truly cost-effective and ready for you to use in order to increase your revenue. Here are a few. Talk to Clients It’s astounding how much money can be spent in the effort to gather market information and to attract new clients when there…

Our Natural Resources How much knowledge do you have when it comes to our natural resources, gold and silver? How much do you know about investing? These are excellent questions to ask yourself while you are getting older. To be honest, some of these questions should be discussed more in depth at a young age so we have a better understanding as we grow. Expanding your knowledge on how to better fulfill your investment portfolio are great for long-term success. There are many ways to invest and there is much to learn about the different types of investments and assets.…