ORM, or online reputation management, is a strategic process whereby your reputation is monitored at all time, with the goal of making sure negative comments are pushed down the search engine results, and positive comments are pushed up. The rate of growth in demand for the services of a good online reputation management company is one in the fastest in the world. In fact, between 2009 and 2010 alone, there was a 40% growth in the market, being valued at around $200 million.