Marketing has become increasingly important to the bottom line of a business. The more effective a marketing strategy is, the greater chances organizations have of increasing their profits and building their audiences. Yet with the increase in startups launched every year and the continuing discoveries of new marketing mediums, standing out from the competition means going beyond the basics. Through the implementation of unique concepts such as these to be discussed below, small businesses have an increased opportunity to stand out and beat out the competition. Record Live Social media platforms have created a more personal approach and platform for…