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The internet has changed the rules of branding. A plethora of digital tools and technologies allow any company to engage with a global audience. But, the competition is stiff and making your brand stand out, especially in the early stages, is a colossal task, to say the least. In this highly digital, highly-competitive age, you need to create a brand that is relatable, authentic, and recognizable if you want to succeed. Even the slightest mistake can cost your company dearly. Sure, you can always polish your online presence, but your company will benefit more if you get it right the…

There are many things that an online reputation management company can do for you, one of which is to ensure that, if your brand does come under attack, the damage is as low as possible. One of the key ways they do this, is by putting you in control of the narrative. You have to be realistic in the world of the internet, which means accepting that you can’t control what people say. But you can encourage them to say it to your face instead of behind your back. This is what an online reputation management company will try to…

Although technology has advanced many different industries in recent years, some always seem to be lagging behind the curve. This is largely because there’s been an old-school way of doing things in these industries, and many of the leaders at the top are hesitant about implementing technology. Read on to learn more about how these industries work and how technology may help to revolutionize them in the coming years. Health Care Although healthcare has marginally moved forward with the implementation of electronic health records, there is still plenty of opportunities advances in insurance to do things even better. For example, applications…

One of the main responsibilities you have as a small business owner is to manage your money as best as possible. That being the case, have you stopped recently to look and see where your business is at with finances? If not, now would be a great time to do so. Unlike larger companies, smaller ones have limits when it comes to resources. As a result, they must make sure they are cognizant of where their money goes at all times. There are several ways businesses can get into trouble with money, ways you should be aware of. Are Customers…

For Thomas M Rollins teaching was never something he had a great deal of patience for. It is quite strange, therefore, that he ended up developing the Great Courses, a library of pre-recorded lectures spanning subjects from The Art of Critical Decision Making to the history of the Vikings. And it is surprising that these courses are delivered by the world’s greatest professors. Founding the Great Courses The story of the Great Courses is a very interesting one. Legend has it that Thomas Rollins, then a law student at Harvard, had been unable to study for a major examination. He…

You’ve probably heard about a hot marketing trend called pop-up events. These are temporary stores or parties designed to generate buzz and grow your business. Pop-ups allow you to test new markets and merchandise. They’re also an effective way to and promote a new brand, or refresh an established business. You’ll need to invest some time and marketing dollars into your pop-ups. Here are five ways to enhance your next pop-up event for better profits. 1. Set a Goal and Track Your Spending Nothing takes the fun out of a pop-up event like overspending and zero revenue. Although you’re the…

There are many reasons you should allocate a good portion of your marketing campaign to creating and distributing flyers – flyers are a time-tested way of communicating with your target market, and despite all the newer and technologically-driven methods in this digital age, research shows that flyers, just like pop up banners and personalised banners, still offer a very high return on investment. Of course, like every part of your campaign, the flyer operation needs to be deliberate, thought out, and with a specific purpose in mind. Not only should you consider the design and printing of your flyers well,…

If you run a business which requires the use of a van, you will understand just how necessary it is to make sure that you regularly update your vehicle or vehicles and ensure that they are running effectively. When the time comes to pick up a new van, before you head to your nearest Ford van dealer or part with any money for the perfect new van which you may have seen, there are many things that you will need to consider. In order to ensure that you get the perfect van for your business, here are some tips on how…

(Image source: www.pixabay.com) There’s one question that you always need to ask yourself when it comes to your business, and that question is: am I being too soft? When assessing your business, you may find yourself looking through the lens of rose coloured glasses. You might be quick to outline the strengths of your enterprise, but how about its weaknesses? You may not be as honest as you need to be. Perhaps your work is too close your heart, and you cannot separate yourself enough from it to allow a clear picture? However, not being able to assess your business…