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With a mind-blowing 3.8 billion people connected to the internet, you’d be crazy not to utilize this pervasive force to improve your personal brand. In a competitive environment, a well-crafted social media profile can catapult you away from the competition and help you forge powerful connections in your industry. Not sure where to begin? No problem. We’ve put together a list of five simple tips to improve your social media profile for business. Post consistently One of the signs of a healthy business or brand page is consistent updates. This tells other users that you’re still available and will be…

E-commerce continues to grow in popularity as more customers turn to online shopping. Fortunately, more service providers offer intuitive tools to help you quickly and affordably set up your virtual shop. There’s a huge audience to tap into online, but you need to consider the distinct demands of e-commerce carefully before you jump in. Marketing is Essential Image via Flickr by schizoform It’s easy to get so lost in the design and implementation of your e-commerce business that you overlook the marketing aspect. However, this is an essential piece of the puzzle when you’re operating in the overcrowded online marketplace. It takes…

Overseeing a business today is typically stressful and demanding. The speed of change has moved into overdrive and companies are spending most of their resources trying to keep up rather than getting ahead. At the apex of it all is of course technology and its insistence that this change is absolutely necessary, leaving businesses with two choices: change or die. With change being the only option, you must understand what you need to do to be involved with that change. Here are some things that can keep your company up with the pack today: Outsource Where you Can These days…

Running a restaurant is no easy feat. It isn’t just the fact that there’s often so much competition no matter which area you put a restaurant in. It isn’t even necessarily because of all the expenses that often go into building and maintaining a proper restaurant. One of the most overlooked things about running a proper restaurant, and often the secret to a lot of its success, lies in the design. Smart and subtle touches that, paired along with good food, go a long way to ensuring its success. From the look and feel of the space you purchase, all…

Today’s consumers expect delivery orders to be fulfilled quickly, accurately, and efficiently. They want their packages to be on their home or office doorstep as fast as possible. Also in high demand is speedy in-store inventory. Faster delivery times increase profits. Therefore, every business should put warehouse fulfillment speed at the top of their priority list. Read on about four ways that you can do that. Item Placement Image via Flickr by KOMUnews According to detrack.com, 75 percent of customers expect their purchases to be delivered in two to three days and 33 percent will pay extra for next-day or same-day delivery. By…

Trade shows are great place to introduce your business to the world and to gain new clients. Usually, at trade shows, there are lots of different companies present so it is important that your business stands out and attracts some attention. Here are some reasons why you should customize your next trade show display. To be different and unique As mentioned above, trade shows usually have many companies present, having a similar product or service. This means that your display and your company must be unique. By being unique and standing out, attendees will notice you and be interested in…

Is your current business phone system unable to keep up with the increasing demands of your company? While the digital age has ushered in a plethora of choices in terms of communicating with employees and customers, the telephone continues to be a staple in many businesses. Gone are the days when the telephone was only capable of making and accepting calls. Now, you can use a modern phone system that comes with a variety of features that help fuel business growth. These questions should help you choose the right call handling solutions for your company. 1) How many employees need…

Your business is an investment. No matter what kind of business you’re starting, you’ll need some capital to get it going, and in most cases, you’ll go a period of weeks (or months) without generating any revenue. In fact, the average cost of starting a business from scratch is $30,000—and even though there are some business models that can be started with just a few hundred dollars, it’s still important to pay close attention to where your money is going. How much you spend doesn’t matter nearly as much as how you spend it, so it’s important to optimize your…