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  Today’s era of connected technology has given rise to the dominance of online marketing and advertising. Advertising space is plentiful and inexpensive, and there are countless inexpensive platforms to harness when promoting the visibility of your brand. By comparison, many traditional marketing and advertising strategies seem almost obsolete. For example, tradeshows cost hundreds to thousands of dollars to attend (not to mention days of prep time and attendance), and on the surface, don’t seem to offer the volume that online marketing can. However, there are some significant advantages to tradeshow marketing that you can’t get with any other medium,…

Ever since the 1980s, companies in the sales industry have been utilizing what is known as a sales personality test to help them determine the best candidates for a given position. These tests have provided transparency and direction to an elusive hiring process that has failed many sales enterprises in the past, leaving them with ill-suited employees – causing wasted time and lost revenue.  However, many managers who haven’t used these tools before are not sure they want to trust a ten-minute test over their own judgement during an interview. While the test can be implemented in addition to an…

So, you have been thinking of embarking on a new business and your friend suggested that since you have a van and some extra cash, a van rental service would be the way to go. Before you jump into any decisions, here are a few things you need to know. This is not a comprehensive list and so don’t be surprised if you encounter things I haven’t written here. KNOW YOUR INDUSTRY Your knowledge of the business is critical. You should do thorough market research. The market for van rentals is big but there is a lot of competition. You…

Just like an individual wants to save as much money as they can on their bills, so does a business. Companies can end up spending quite a bit of money a month for their utility expenses. However, there are ways for businesses to reduce the amount they spend monthly. Before you can understand how companies can become eco-friendly and sustainable, you need to see ways they can reduce their energy usage; you need to see what options are available to lower their utility bills to a reasonable amount. Keep reading for the top six ways for businesses to lower their…

It’s unfortunate that something so insignificant usually has such a large impact, but first impressions tend to set the tone for future interactions in the business world. Are you confident that you’re getting the art of the first impression right? Helpful Tips for a Positive First Impression Whether you want to or not, you form first impressions about everyone you meet. From a blind date to a random stranger on the subway, you can’t stop yourself from forming opinions about people. “In forming those first impressions, we automatically attend to and parse relevant information about somebody, based on how important…

If it were easy, everyone would do it. Working in sales is a challenge, and quotas are provided as a means to push results towards a predetermined goal. If you’re consistently meeting quotas, you’re barely beating the odds. According to CSO Insights, just over half (57.1%) of sales reps hit their goals each year. Fortunately, there are proven ways to put yourself in this majority. Here are some tried and true methods and qualities that can help you achieve sales success and virtually ensure that you will hit your sales quota this quarter. Disciplined Prospecting If you want to make…

The term “financial technology” is used when new pieces of technology affect the way in which business transactions is conducted. The invention of money, for instance, was the first financial technology. The way money is managed changes all the time, and this is particularly true thanks to the widespread availability of the internet. Today, financial technology even includes mobile apps, which just goes to show how far it has come. Consumers have high expectations in terms of how they manage their money and conduct transactions. Unfortunately, many companies are finding it difficult to keep up with the available developments or…

All businesses need capital to get started and/or grow, and most businesses will need to seek funding or a loan to do it. Your first options are to fund the business yourself, if you have the savings to do it, and to seek venture capital or angel investments from outside investors. If those two options don’t work for you, your next best option is to seek a business loan. How Business Loans Work Business loans work much like personal loans. You’ll receive a sum of money upfront, and you’ll eventually be required to pay that money back, with interest. There…

Few businesses can succeed without a significant injection of capital, and unless you’re already wealthy or lucratively well-funded, you’re going to need business loans and lines of credit to get by. You probably understand that your credit score will have a bearing on whether you’re able to secure these loans, and what terms you’ll get if you’re successful, but you may not realize that there’s a sharp distinction between personal credit and business credit. So what is this distinction, and how should you handle business credit differently? How Personal Credit Works It’s most effective to describe how personal credit works,…